Uncovering the mystery surrounding Sir Richard Branson’s Virgin Empire
Richard Branson is most famous for Virgin
Records, however this company was sold in………….
The Businesses that are partially or wholly owned by the Virgin Group of which Branson is interested in are diverse in their industry, however you will note that the businesses are becoming more related and rather than focus on entirely new business ideas, Sir Richard has become adept at diversifying his current businesses into new markets rather than launching new businesses in his current markets.
Sir Richard has always been brand savvy, however there is increasingly a more sophisticated approach to how the brand is managed. Sir Richard is aware that failing businesses do have a negative impact on the Virgin brand and therefore looks at new ventures in which there will always be rewards from a brand point of view by entering into, regardless of the success or failure of the brand. Typically this involves the participation in fledgling and innovative industrys, such as Virgin Galactic and Virgin Bio-Fuels.
